Nahuel D’EliasProduct Designer & Multidisciplinary creative

Work

1. Google Makeathon: Bespoke AI
User Experience Design, Research, AI Integration, Brand Identity
2. Spotify: UI/UX Social Concept
User Experience Design, Research, Branding 3. Beats by Dre: App Update
User Experience Design, Research, Branding  4. Bespoke v2 Blockchain
User Experience Design, Blockchain Integration, Research, Brand Identity
5. Pearl: Brand Style Guide
Brand Identity, Content Design, Mockups
6. Pixel Art Gallery Creative Direction, Illustrator












About
Email
LinkedIn
Resume

Aumino: Smart Contract StreamingUser Experience Design, Research, Branding
What’s the concept?
ResearchPrimary Research:
Secondary Research:

What is the correlation between social media and music discovery?


Link
Empathy Map & Personas
Insights from Research
Users want features that cater to niche communities and trusted connections, rather than a broad "For You Page" approach.
Wireframing

Feature 1: Direct Messaging for Music Sharing



Problem Identified: Users frequently share music on social media or external messaging apps but want a seamless way to do so within Spotify.

Solution: Introduce an in-app messaging system that allows users to send songs, albums, and playlists directly to friends and discuss them.Feature 2: Personalized Music Collections

Problem Identified: Users want to showcase their favorite music in a more personalized way beyond generic playlists.

Solution: Introduce a “Pinned Music” feature where users can highlight their Album of the Month and Top 5 Songs or Albums.Feature 3: Top Picks & Music Ratings for Increased Interaction

Problem Identified: Users want a way to engage with friends' music tastes in a more structured and interactive way.

Solution: Expand user profiles to include a Top Picks section, where users can view friends’ top-rated singles and albums, along with ratings they have given to songs sent to them via direct messaging.
Direct Messaging + Rating:

Populated User Profile:
Next Steps 1. Conduct usability testing with target users to evaluate:
    • Ease of use of new social features.
    • Whether users found the features engaging and valuable.

2. A/B testing the message-sharing feature.

3. Design a feature for playlist sharing that shows which of your followers added songs from your playlist
Key Learnings 1. Users want social features, but they should be optional and non-intrusive.

2. Spotify can increase engagement by making music sharing seamless within the app.

3. Personalization features for user profiles will increase viewership and interactions between users
Previous Page